Your product, in every market that matters
We help manufacturers and innovative brands launch in the USA, Europe, the UK, the Middle East, Africa and India. Here is who we are, what we offer, what we look for and how a partnership works.
One partner instead of twenty
Entering a new country usually means finding an importer, a certification consultant, a marketplace agency, a logistics provider, a sales team and a service partner. Tercel Group brings these under one group, with companies of our own for each capability.
- Reach. More than 12,000 distributors worldwide, plus multiple Amazon marketplaces, Walmart and our own marketplaces.
- Presence. Offices in Belgium, the UK, the USA, Dubai and India, so your partner is local in each region.
- Sales at scale. AI calling from our company Vyana AI reaches dealers, installers and retailers quickly, and our people close the deals.
- Operations. Logistics through Hyperxship, and technology and web through Future Dynamics and Sparx Riser.
- Category experience. We already sell car care through American Carwash and mobile accessories through AtoZ Parts Belgium.
- Breadth. More than 20 companies across sectors, so we see what sells in each market.
Everything a launch needs
Take the whole service or the parts you need. Each is run by people who do it every day across our own brands.
Channel
Distributor and dealer placement, retail chains, B2B buyers and marketplaces in each territory.
Compliance
Certification planning, labelling, importer-of-record set-up and product registrations.
Demand
AI-assisted outreach, marketplace advertising, content and launch campaigns in local languages.
Operations
Freight, warehousing, fulfilment, returns, spare parts and after-sales support.
Products with a reason to exist
- Proven demand: strong reviews, crowdfunding success, awards or sales in a home market.
- Genuine innovation: a design, technology or price advantage buyers can see.
- Export readiness: certifications in place or a clear plan to obtain them.
- Room in the market: territories where you have no official partner today.
- Healthy economics: pricing that leaves room for distributors, retailers and marketing.
- A long-term view: a roadmap, spare-parts supply and a team that wants to build a brand abroad.
Browse the sectors we work in.
Three ways to work together
Pick the structure that fits your stage and your appetite for control.
Exclusive regional distribution
We become your partner for agreed countries and channels, buy on agreed terms and build the market.
- Defined territory, channels and term
- Volume commitments with a ramp
- Price discipline across marketplaces and retail
- Monthly sell-through reporting
Market-entry services
For brands that want to keep ownership of the channel: we run import, certification, marketplaces, dealer acquisition and after-sales for you.
- Certification and compliance per market
- Marketplace set-up and management
- AI-assisted dealer and retailer acquisition
- Logistics, warehousing and returns
Joint venture & co-brand
When a partnership has proven itself, we build a shared company or co-branded line for a region, combining your product and IP with our channels.
- Earned through performance
- Regional brand or assembly entities
- Shared marketing and product roadmap
- Long-term alignment on growth
Local teams in five regions
Each office leads the markets around it and works with the rest of the group on sourcing, marketplaces and logistics.
- Belgium
- European Union, Benelux, wholesale via AtoZ Parts
- United Kingdom
- UK retail and marketplaces
- United States
- USA: Amazon, Walmart, specialty retail
- Dubai
- GCC, wider Middle East and Africa
- India
- India and South Asia; technology and AI teams
What happens after you get in touch
You speak with a partnership lead within two working days.
Introduce
Week 1
A 30-minute call about your product, your markets and what success looks like.
Assess
Weeks 1–3
We review certification, pricing, competition and demand in each target market, and share our findings.
Agree
Weeks 3–6
Territory, channels, model and targets agreed in a term sheet, then a pilot order.
Launch
Weeks 6–16
Listings, dealer outreach, logistics and after-sales go live market by market.
Scale
Month 4 onward
We add territories and channels on the numbers, and open joint-venture talks when it makes sense.
Questions manufacturers ask us
Which markets do you cover?
We operate from offices in Belgium, the United Kingdom, the United States, Dubai and India. Together they cover the European Union, the UK, North America, the GCC and wider Middle East, Africa and South Asia.
Do you ask for exclusivity?
For distribution partnerships we usually agree exclusivity for specific countries and channels, with volume targets that protect you if we do not perform. If you prefer to keep control of a market, our market-entry services model works without exclusivity.
Do you buy stock or work on commission?
Under exclusive distribution we purchase stock on agreed terms. Under market-entry services we operate the channel on your behalf for an agreed fee or margin. We discuss the right structure on the first call.
Can you handle certification and compliance?
Yes. We plan and manage the certifications each market needs, such as CE and UKCA in Europe and the UK, FCC and UL in the USA, BIS in India and SASO or ECAS in the Gulf, and we work with your engineering team on the technical files.
Will you sell on Amazon and Walmart?
Yes. Our group sells on multiple Amazon marketplaces and Walmart as well as our own marketplaces. We agree listing ownership, pricing rules and brand-registry authorisation with you before launch.
How quickly can a product launch?
It depends mostly on certification. Products that already hold the right approvals can often be listed and in front of dealers within weeks of an agreement; products that need new certificates take longer, and we give you a realistic plan up front.
Do you consider joint ventures?
Yes, once a partnership has proven itself. We prefer to earn a joint venture or co-branded line through results rather than start with one.
What do you need from us to start?
Product details and specifications, current certifications, your price list and minimum order quantities, the markets you already sell in, and any existing distributor agreements.
Ready to talk about your product?
Pick a time that suits you. Video calls in your time zone, or meet us in person in Guangzhou during the Canton Fair.